Company Profile
Helping travellers capture extraordinary wildlife moments through world-class photography equipment, expert guidance and exceptional service.


Chimwemwe - wildlife photographer, filmmaker & founder.
Company Overview
Lens on Safari provides premium camera equipment, telephoto lenses and photography support for travellers exploring Tanzania's world-renowned wildlife destinations.
Founded by wildlife photographer and filmmaker Chimwemwe, the company was created to solve a common challenge for safari travellers: accessing professional photography equipment without the cost, inconvenience and baggage restrictions of travelling with large camera systems.
Today, we combine premium equipment, expert local knowledge and seamless logistics to help visitors create extraordinary wildlife memories across the Serengeti, Ngorongoro, Tarangire and the wider Northern Safari Circuit.
Vision
To become East Africa's most trusted safari photography company - empowering travellers, photographers and creators to capture extraordinary wildlife experiences through world-class equipment, specialist expertise and exceptional service.
Mission
To remove the barriers to wildlife photography by providing premium camera equipment, expert advice and seamless logistics that enable travellers to experience Africa's wildlife through photography.
Purpose
We don't rent cameras. We help people tell the story of Africa.
Brand Promise
Core Values
Every customer receives equipment prepared to the highest professional standard.
We build long-term relationships through transparency, reliability and exceptional service.
Our recommendations come from real experience photographing wildlife across Tanzania.
We embrace curiosity, exploration and unforgettable experiences.
Photography has the power to inspire appreciation and protection of Africa's wildlife.
What We Do
Coming soon: Photography expeditions · Creator support · Documentary equipment · Photography academy.
Brand Pillars
Premium equipment, professionally maintained.
Real safari photography experience.
Delivered where the safari begins.
Built through service and reputation.
Helping customers create extraordinary wildlife photographs.
Who We Serve
Brand Manifesto
Africa is home to some of the most extraordinary wildlife on Earth. Every safari is a once-in-a-lifetime opportunity to witness moments that cannot be recreated. At Lens on Safari, we believe those moments deserve to be captured with equipment worthy of the experience. We exist to remove the barriers between travellers and extraordinary wildlife photography through professional gear, trusted expertise and genuine hospitality.
- Capture the Wild.
Reviews
EXCELLENT
Google reviews
"Great experience renting from Lens On Safari. I hired a telephoto lens for a reasonable price, and the service was excellent. Lens delivered and picked up - super easy and convenient."
"Rented a Sigma 150-600 for 5 days during my Serengeti trip. Chims is friendly and helpful. Payment, pick up and drop off were hassle-free. Definitely recommend for anyone around Arusha, Kilimanjaro or Serengeti."
"My lens broke en route to Tanzania. Contacted him at 1am and he had a Sigma 150-600mm ready at 8am the next morning. Excellent condition, fair prices - highly recommend."
"Rented a Sony 200–600mm for my Serengeti trip. Hotel delivery, protective backpack, flexible airport return. Highly recommended."